Advertising Public Relations MA

On Campus
Concentration(s):Advertising CreativeMedia Strategy
TermDeadlinePriority DeadlineApply Now
Fall 2027May 01Mar 01
About the priority deadline
On-campus applicants are admitted into the program for the Fall semester only. Applications for on-campus admission should be submitted by March 1 to be considered for departmental funding and May 1 to be considered for admission.
Distance (Online/Blended)
Concentration(s):Digital CommunicationMarketing Communication Mgt
TermDeadlinePriority DeadlineApply Now
Spring 2027Dec 01Dec 01
About the priority deadline
Online applicants may be admitted year round in Fall, Spring, and Summer semesters. Online applications have priority deadlines of June 1 for fall admission, December 1 for spring admission, and April 1 for summer admission.
Summer 2027Apr 01Apr 01
About the priority deadline
Online applicants may be admitted year round in Fall, Spring, and Summer semesters. Online applications have priority deadlines of June 1 for fall admission, December 1 for spring admission, and April 1 for summer admission.
Fall 2027Jun 01Jun 01
About the priority deadline
Online applicants may be admitted year round in Fall, Spring, and Summer semesters. Online applications have priority deadlines of June 1 for fall admission, December 1 for spring admission, and April 1 for summer admission.
Application Requirements
Application Fee (Required)
$65 for U.S. citizens and permanent residents.
$80 for international students.
English Proficiency Test (Required)
This program uses the Graduate School's English Language Proficiency Score Requirements and Minimum Scores for Regular Admission.
Minimum Scores for Regular Admission
TOEFL iBT: 4.5 (no sub score less than 4) (or 79 for students who took the test prior to January 2026)
IELTS: 6.5 (no sub score less than 6)
Duolingo English Test: 120 (no sub score less than 110)
PTE: 59
More information is available at https://graduate.ua.edu/applicants/international-students/.
Letter of Recommendation (2 Required)
Contact information for two recommenders provided at time of application; one academic reference and one professional reference is preferred.
Resume (Required)
Resume/CV required and must include at least two references
Statement of Purpose (Required)
The statement of purpose is a requirement for the M.A. in Advertising and Public Relations and the Graduate School. It provides the applicant’s rationale for pursuing graduate studies and is the most important subjective measure of the applicant’s qualifications. The statement can be either a video (max. 5 minutes) or an essay (max. three double-spaced pages) that details three things:
(a) how a graduate degree in advertising and public relations would help you address a key issue in the contemporary practice of advertising and public relations
(b) how a graduate degree will help advance your career in advertising and/or public relations
(c) why you chose to pursue graduate education at The University of Alabama
Transcript (Required)
Please upload an unofficial transcript for any institution of higher education at which you have completed 15 or more credit hours. Please include a grading scheme if your university does not use a letter-based (e.g. A, A-, B) grading scheme.
Writing Sample (Required)
Please include at least 3 samples of academic and/or professional work in the portfolio section of the application.
Entrance Exam (Recommended)
Graduate entrance exam scores are not required for admission, but on-campus students must take the GRE or the GMAT to be considered for funding.
FAQs
What if my GPA is less than 3.0?
Applicants may be considered for admission on a permission-to-continue basis if they do not meet the GPA criterion for regular admission.
What are the requirements for the Accelerated Master’s Program (AMP)?
The Accelerated Master’s Program allows current UA undergraduate students to start a graduate degree while obtaining an undergraduate degree, saving time and cutting costs.

Dual-counted hours 12; minimum GPA for admission 3.7
The program prefers applicants who have completed one internship prior to enrollment.

AMP students may complete the Digital Communication concentration curriculum, taking their first year of courses on campus and completing their final year of coursework online.
Contact
Program Director (On-Campus)
Jihoon Kim
jkim227@ua.edu
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